Since the creation of the shopping mall and it popularity in the 80’s, the mall food court has been the place to hang for millions of shoppers. Its no wonder that the food court in a popular shopping center is one of the most sought after pieces of real estate in the mall. Think about it, have you ever seen a restaurant in a food court go out of business? Probably not. In all actuality, an entire mall goes out of business before a food court restaurant would close its doors. So why is this? Well its simple, people have to eat. They are walking around shopping for hours, why not stop by this pizza place to get a quick slice. It all boils down to convenience. It is a convenient solution for tired, thirsty and hungry shoppers. Here are some other reasons you should consider opening a mall or mall adjacent restaurant.
Well guaranteed to an extent. The mall, if it is a popular one, will provide a steady stream of hungry people that want to eat your food. All you have to do is provide excellent service and delicious food and your money is guaranteed. There is a risk of complacency with some mall restaurants as the money comes in so steadily that they fall into a sort of relaxed position and tend to not provide the excellent service or food that is required of them. This is something you should avoid at all cost as the life blood of your restaurant is the customer. You should never forget that.
No Extra Cost To Maintain
This is true to an extent. The mall will charge you operating expenses to maintain the food court. This is minimal compared to having your own brick and mortar restaurant outside of the mall. Your expenses sky rocket if you have to shoulder them all. What you pay the mall goes to keeping the area you serve your customers in pristine condition. This is something that should be considered if you intend to open a restaurant in the future.
The concept of the mall restaurant and the food court is an attractive one. You absolutely have to do no marketing outside of having something that looks good to the thousands of people that walk past your establishment a day. If you can provide great service along with delicious and appealing food you are almost guaranteed to succeed in a shopping mall.
If you are a local business owner then this may come as a surprise to you but local businesses are making a comeback thanks to the internet. They can now compete with the big boys as they are able to sell the unique items that big box stores like wal-mart cant carry. If local businesses shift to this outline they will more than likely be able to compete.
Make Your Business Known
Make your presence known both on internet sites plus person. Remember to be a entrepreneur once you are the representative of your small business. When you are on trips employ this time and energy to represent your business from the greatest aspect by passing out business cards and spreading the saying about your small business. Don’t expect to see relatives and friends to spread your message about your online business-it is your organization, so be proactive.
Try a Mall Kiosk
Small retail booth businesses in big box chain stores or department stores, also referred to as kiosks, sell various services and products. Kiosks have remained on the go throughout the fall and rise in the economy. According to some, a specialty retail publisher and entrepreneur over fifteen years, your time and money for starting a kiosk business ranges from $2,000 to $ 10,000. It’s important to keep in mind that kiosk operators need prior big box store or retail center permission before setup. The kiosk owner must follow certain business regulations including business hours, products sold, and displays that needs to be authorized by the big box chain or retail center.
The Internet is King
A business owner wanting effective and reliable advertising will get the world wide web to become very opportunistic place, especially with the appearance and increased popularity in social networking. If a small business operator understands the technology open to them through the world wide web, or seeks aid from professional services which are focused on web business promotion, highly targeted and relevant advertising is usually delivered effortlessly to focus on audiences, all in the fraction from the price of currently established mediums and approaches. Promotional methods like CPC advertising looking engines could be very effective if used properly, but naturally such methods do not deliver much in the sense of personality which enable it to leave your potential clients and clients feeling somewhat detached and disoriented. Diversification while keeping an increased perspective within your company’s overall advertising method is the obvious way to approach things. Do not be afraid to get some within your advertising efforts into more creative approaches.